The site in Amherstburg, Ontario, was closed earlier this year.
Digital activations will be accompanied by live events and 'unexpected collaborations'.
Since 2021, the group has invested around CAD$150m (US$109m) in its Canadian operations.
'Who in their right mind... would go after their largest customer in North America?'
'This was a difficult decision, but one that is crucial to improving the efficiency and…
The group lined up construction of the new facility in 2022.
