Once a month, the National Alcohol Beverage Control Association releases data covering sales of spirits in the Control States of the US.
Here’s a look at the numbers for April.
April was a tough month for spirits brand owners in the Control States, although this should be qualified by the reduction of selling days by four compared to the same month in 2022. Year-on-year sales by value declined by 1.5% as volumes slipped by 3.5%.
The loss of selling time pulled on all spirits categories with the exceptions of RTDs and Tequila, although the two growth engines also saw their performances hampered.
The combined Brandy & Cognac segment fell furthest into the red, with value tumbling by approaching 19%. Splitting the pair out and Cognac decelerated even harder at -22% on -23.1% in volume terms.
The NABCA data measures spirits sales across 17 US states [and Montgomery County in Maryland] where distribution is state-controlled. This represents around 25% of total sales in the country and covers both the on- and off-premise channels,
The Control states are:
- Alabama
- Idaho
- Iowa
- Maine
- Michigan
- Mississippi
- Montana
- New Hampshire
- North Carolina
- Ohio
- Oregon
- Pennsylvania
- Utah
- Vermont
- Virginia
- West Virginia
- Wyoming
There are also control municipalities in Alaska, Minnesota and South Dakota.
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