Scotch whisky reset laid bare as exports decline in H1 – data

Exports in six months to end of June dip 3.7% in value terms Volumes fall 20.3% in first half of 2023 The US down 5%, China leaps 39.5% - both in value The trade organisation for the Scotch whisky industry has leant into the consumer trend for premiumisation to explain H1's exports, with shipments by volume declining considerably faster than by value. The decreases of almost 4% in value terms and just over 20% in volumes, announced by the Scotch Whisky Association today, confirm the category is in the process of a reset following the Covid-19 pandemic. Only last year, Scotch expo