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Premiumisation ‘stalls’ for spirits in US in 2023 – data

Olly Wehring
Last updated: 20/02/2024 at 4:47 PM
By Olly Wehring
20 February 2024
4 Min Read

The trade association for the US spirits industry has flagged a marked dip in sales by value for above-premium spirits in the country last year.


Close-up of flag of the USA
Credit: Karolina Grabowska/Pexels
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Twelve-month spirits sales inch up 0.2% to US$37.7bnVolumes from full-year 2023 rise 1.2% to 308.8m nine-litre casesSales of 'super-premium' spirits down 4.3%, 'value' spirits climb 8.4% In its annual economic briefing for 2023, released earlier this month, the Distilled Spirits Council of the US said that sales in the country last year were flat compared to 2022, while volumes increased by just over 1% overall. Of greater concern to brand owners will be the claim that sales at the super-premium end of the price ladder were down 4.3% as 'value' spirits registered an 8.4% lift in sales by value

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Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
Previous Article A margarita cocktail serve Tequila sunset? Brand owners target global growth as US demand slows – Category Intel
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