Twelve-month sales by value for spirits flat at -0.3%Similar performance for volumes in 2024 - -0.9%When NABCA published the figures for 2023 - when sales by value were up by 2.9% on steadying volumes of +0.4% - the spirits industry was left in no doubt that the post-pandemic honeymoon period was over. The latest data for last year, announced earlier this week, confirms not only the conclusion reached 12 months ago, but also the scale of the problem.With stagnation both for value and volume sales in 2024, the spirits category in the US has started at virtually zero for the year ahead.
How did spirits perform last year in the US’s Control States? – data
Once a month, the National Alcohol Beverage Control Association releases data covering spirits sales in the Control States of the US. Here’s a look at the numbers for the full 12 months of 2024.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



