How did spirits perform last year in the US’s Control States? – data

Twelve-month sales by value for spirits flat at -0.3%Similar performance for volumes in 2024 - -0.9%When NABCA published the figures for 2023 - when sales by value were up by 2.9% on steadying volumes of +0.4% - the spirits industry was left in no doubt that the post-pandemic honeymoon period was over. The latest data for last year, announced earlier this week, confirms not only the conclusion reached 12 months ago, but also the scale of the problem.With stagnation both for value and volume sales in 2024, the spirits category in the US has started at virtually zero for the year ahead.