De Kuyper Royal Distillers has confirmed to Global Drinks Intel its intention to run its now-two-strong peach liqueur portfolio as separate entities, although a combining of the pair has not been ruled out.
Earlier today, the Netherlands-based cocktail specialist announced the acquisition of Archers Peach Schnapps from Diageo. The liqueur, which was launched in 1986, will join De Kuyper's Peachtree, which predates Archers by two years.
Speaking exclusively to Global Drinks Intel, CEO Mark Witte explained the transaction came about after the company looked to expand Peachtree's geographic
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