Twelve months of 2024 finish up 2.4% at DKK75,011m (US$10.46bn)Slower growth rate in second half following H1's 3.9% sales liftCarlsberg has signalled the start of full-year results reporting for the multinational brewers, posting a near-2.5% increase in sales from 2024.The group, which upped its focus on alcohol-free beverages by buying UK-based Britvic last month, saw its sales come in flat in the three months to the end of December, based on Global Drinks Intel estimates. The single-digit rises posted by the preceding three quarters, however, pushed full-year sales to +2.4% versus 2023.Volu
Carlsberg pushes alcohol-free narrative post-Britvic buy as full-year sales stay firm – results data
‘2024 was a year of major events that will shape the future of Carlsberg.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



