Zamora Co has introduced its flagship Spanish liqueur Licor 43 to the Indian market through a partnership with importer Monika Alcobev.
The rollout includes Licor 43 Original in 70cl and 1-litre formats, alongside the chocolate- and crème brûlée-flvoured extensions. Monika Alcobev will distribute the brand across metropolitan bars, retail outlets and regional markets through its nationwide network.
Other Zamora brands set to land in India include Martin Miller’s gin, Villa Massa limoncello and Villa Massa amaretto.
The debut for Licor 43 will be supported by the promotion of serves such as the ‘Mini Beer’ and ‘Carajillo 43’, both of which are already established in global markets. Licor 43 is initially available in Goa and Mumbai, with additional cities in the country set to follow.
Last month, Zamora posted a 2.9% top-line fall from the 12 months of 2024, to EUR260m (US$304.6m).
