Here it is, then: The closest thing to a 'transformative' deal that we can expect in global spirits. And, given the new owner's M&A track record, maybe a guide for what's set to shine in the years to come?
Late yesterday, Campari Group announced its intention to acquire the Courvoisier cognac brand from Beam Suntory in a deal worth a shade over US$1.3bn. The purchase, too big in cost and name recognition to be dubbed a bolt-on, is being trumpeted by Campari as the biggest in its history.
One could be forgiven for thinking Campari is being brave in upping its exposure in a spirits ca
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
