“We believe Skrewball could be a global brand” – Global Drinks Intel speaks to Skrewball co-founders Brittany and Steven Yeng

Last updated: 19/01/2024 at 5:28 PM

24 March 2023

4 Min Read

Earlier this week, Pernod Ricard confirmed a majority-stake purchase in peanut butter-flavoured whiskey Skrewball. Global Drinks Intel caught up with the brand’s co-founders, Brittany and Steven Yeng, to learn more about the transaction.

Earlier this week, Pernod Ricard confirmed a majority-stake purchase in peanut butter-flavoured whiskey Skrewball. Global Drinks Intel caught up with the brand’s co-founders, Brittany and Steven Yeng, to learn more about the transaction.

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AB InBev
Bacardi
Campari Group
Diageo
Moët Hennessy
Pernod Ricard
Proximo Spirits
Suntory Global Spirits
William Grant & Sons

TAGGED:Pernod Ricard

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.