“We basically own the Margarita and Paloma space” – Global Drinks Intel speaks to Proximo Spirits’ global director for tequila & mezcal, Manuel Orive Guajardo

Last updated: 19/01/2024 at 5:28 PM

15 September 2023

11 Min Read

At the height of the pandemic, Proximo Spirits saw the sales of its flagship Jose Cuervo tequila brand soar. To find out how Cuervo is coping post-Covid, Global Drinks Intel met up with Manuel Orive Guajardo, Proximo’s global director for tequila & mezcal.

At the height of the pandemic, Proximo Spirits saw the sales of its flagship Jose Cuervo tequila brand soar. To find out how Cuervo is coping post-Covid, Global Drinks Intel met up with Manuel Orive Guajardo, Proximo’s global director for tequila & mezcal.

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AB InBev
Bacardi
Campari Group
Diageo
Moët Hennessy
Pernod Ricard
Proximo Spirits
Suntory Global Spirits
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TAGGED:Jose Cuervo Proximo Spirits

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.