“We basically own the Margarita and Paloma space” – Global Drinks Intel speaks to Proximo Spirits’ global director for tequila & mezcal, Manuel Orive Guajardo

At the height of the pandemic, Proximo Spirits saw the sales of its flagship Jose Cuervo tequila brand soar. To find out how Cuervo is coping post-Covid, Global Drinks Intel met up with Manuel Orive Guajardo, Proximo's global director for tequila & mezcal. As well as Jose Cuervo, Manuel Orive Guajardo also oversees the 1800 tequila and 400 Conejos mezcal brands for Proximo Spirits Global Drinks Intel: What do you do and how did you get here?  Manuel Orive Guajardo: I’ve been with Proximo here in Dublin for a year. Previously, I was based in Cuervo’s Mexico head office for