Fifth Generation has lined up a swathe of market expansions for Tito’s Handmade Vodka in Europe.
The brand is set to roll out to Albania, Bosnia & Herzegovina, Moldova, Montenegro, North Macedonia, Serbia and Slovakia in the coming weeks. The additions bring the number of markets in which Tito’s is available to around 140, according to the brand owner.
Among the distribution partners secured for the new entries are G3 Spirits Group – for Bosnia & Herzegovina, Montenegro and Serbia – and AWT International – in North Macedonia – the latter of which handles brands for the likes of Brown-Forman and William Grant & Sons.
Albania’s distribution will be the responsibility of Interlogistic SH, with KOFT and UB FB Trade Group taking on Slovakia and Moldova, respectively.
At the same time, Fifth Generation said it will switch its distributors in neighbouring Croatia and Slovenia to G3 from Fine Stvari and Bar Media, respectively.
“We’re very excited to introduce [Tito’s] to bartenders, retailers, and consumers in Slovakia and the Balkans, a vibrant and growing region for premium vodka,” said the brand’s international MD, John McDonnell.
In June, Fifth Generation resisted the temptation to extend Tito’s into RTDs in the US, choosing instead to offer the country’s consumers two branded, refillable can concepts in which to make their own premixes.
