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This week’s new spirits launches – 9-13 December 2024

Intel Reporter
Last updated: 13/12/2024 at 3:08 PM
By Intel Reporter
10 December 2024
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 9 December.


Bottle of High West Distillery and Casa Noble's The Noble Share
Credit: LinkedIn
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Tesla Mezcal – Limited Edition

Bottle of Tesla Mezcal
The Tesla-branded mezcal has been created in partnership with Nosotros Tequila & Mezcal
  • Mezcal, espadin joven, 43% ABV
  • On sale from this week online for domestic delivery in the US
  • SRP of US$450 per 75cl bottle, specific quantities not disclosed

Suntory Global Spirits’ Maru-Hi RTD

Can of Maru-Hi
The brand owner's parent company, Suntory Holdings, is leading on the US roll-out of the new-to-market, "Japanese-inspired" sparkling RTD
  • RTD, malt-based, lemon-lime flavour, sparkling, 5% ABV
  • Launching in the US, initially in California, in January
  • SRP not disclosed, available in six- and 12-pack 35.5cl cans as well as single 71cl cans

El Tequileño 65th Anniversary Extra Añejo – Limited Edition

Bottle of and box for El Tequileño 65th Anniversary Extra Añejo
El Tequileño is marking its 65th anniversary with a second release for its extra añejo iteration
  • Tequila, extra añejo. Contains a blend of tequilas matured for between three and four years in American and French oak 
  • Rolling out to “select markets” this week
  • SRP of US$800 per bottle, limited to 1,000 units in total

Still Austin Whiskey Co’s Tanager Cigar Blend

Bottle of and box for Still Austin Whiskey Co Tanager Cigar Blend Whiskey
Nine-year-old Still Austin Whiskey Co has unveiled its "most premium whiskey to date"
  • American whiskey, Texas, comprising Still Austin’s “base whiskey” with six-year-old high rye bourbon at 50% ABV that has been aged for a further year
  • On sale in around 30 US states from later this month
  • SRP of US$149 per 75cl bottle

Constellation Brands’ High West The Noble Share

Bottle of High West Distillery and Casa Noble's The Noble Share
Two years on from partnering High West with its The Prisoner Wine Co unit, Constellation has repeated the move, this time with Casa Noble
  • American whiskey, contains a blend of straight whiskeys from High West Distillery in Utah that has been finished for six months in ex-añejo barrels from Constellation’s Casa Noble tequila brand
  • Available in the US from this week
  • SRP not immediately available

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