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This week’s new spirits launches – 3-7 February 2025

Intel Reporter
Last updated: 07/02/2025 at 3:56 PM
By Intel Reporter
7 February 2025
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 3 February.


Bottle of Green River Kentucky Straight Wheated Single Barrel Bourbon
This Kentucky straight bourbon from Green River has a mash bill of 70% local corn, 21% wheat and 9% malted barley
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Green River Distilling Co’s Green River Kentucky Straight Wheated Single Barrel Bourbon

  • American whiskey, bourbon, Kentucky, matured for “a minimum of” five years, between 55% and 65.5% ABV
  • Available from this month to US to on- and off-premise operators, who can select their own barrel at the Green River distillery. A limited – unspecified – quantity of bottles also on sale through selected off-premise outlets in Kentucky
  • SRP of US$59.99 per 75cl bottle

Moët Hennessy’s Ardbeg Eureka

Bottle of Ardbeg Eureka
The latest iteration from Islay-based Ardbeg marks the 25th anniversary of its 200,000-strong 'Ardbeg Committee' members club, which is open to consumers worldwide
  • Scotch whisky, single malt, Islands, no age statement. Contains whisky aged in ex-pedro ximénez sherry and ex-bourbon, 52.2% ABV
  • On sale online from this week for global delivery as well as through “select” off-premise operators
  • In the US, SRP of US$84.99 per 75cl bottle. Available in limited – albeit unspecified – quantities

Pernod Ricard’s Absolut ready-to-serve and ready-to-drink cocktails

A tower of new Absolut Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavour offerings
Pernod Ricard has built on its pre-existing RTD and RTS Absolut servings to capitalise on "new trending vodka cocktails"
  • Vodka-based cocktails, ready-to-serve (RTS) flavours comprise Espresso Martini and Classic Cosmopolitan at 20% ABV, ready-to-drink (RTD) launches include additional variants from the ongoing collaboration with Ocean Spray and other ‘Absolut Cocktails’ selection with ABVs ranging from 4.5% to 10%
  • RTS and Ocean Spray RTD variants are available in “select retailers” across the US, RTDs will roll out in April
  • RTS cocktails have an SRP of US$16.99 per 75cl bottle, Ocean Spray RTDs have an SRP of $22.99 per 12-pack of 35.5cl cans

Bacardi’s Patrón El Alto

Patron El Alto bottle next to full sipping glass
El Alto is a tequila blend that has been aged in 11 barrel varieties, primarily American and French oak
  • Tequila, Jalisco, blend of reposado, añejo and extra añejo, aged in primarily American and French oak, 40% ABV
  • Available from this week in the US, Australia, South Africa, France, Spain and the UK
  • In the UK, SRP of GBP190 (US$234.47) per 70cl bottle

Heritage Distilling Co’s Battle of Iwo Jima, 80th Anniversary Edition

Bottle of Battle of Iwo Jima, 80th Anniversary Edition American whiskey
Heritage Distilling Co's latest whiskey is the second in the company's 'Salute Series', with 10% of the expression's gross profits going to the Marine Raider Foundation
  • American whiskey, straight bourbon, Washington, matured for five years in new American oak, 52.5% ABV
  • Released late last month in the US, available online for domestic delivery except to Alaska, Hawaii, Michigan, South Dakota and Utah
  • SRP of $95 per 75cl bottle, limited to 2,200 units

Cocchi Savoy Dry Vermouth di Torino

Bottle of Cocchi Savoy Dry Vermouth di Torino
The Cocchi vermouth brand has been partnering with bartenders at The Savoy for 11 years, resulting in this third exclusive extension for the London hotel (Credit: Justin De Souza)
  • Vermouth di Torino Superiore, containing 50% Piedmont wine, 17% ABV
  • Available exclusively at bars in The Savoy hotel in London
  • SRP not disclosed, limited to 2,000 bottles

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