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This week’s new spirits launches – 29 July-2 August 2024

Intel Reporter
Last updated: 03/08/2024 at 9:24 AM
By Intel Reporter
29 July 2024
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 29 July.


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Pernod Ricard’s Martell Cordon Bleu Paris Exclusive Edition

  • Martell Cordon Bleu Cognac presented in a Paris-themed bottle label and gift box
  • Distribution will be limited to Lagardère Travel Retail’s stores at Paris Charles de Gaulle and Paris Orly Airports, as well as Martell’s brand home in Cognac
  • SRP EUR235 (US$255) per 70cl bottle
The newest edition to the Martell Cordon Bleu City Series has been released to coincide with the 2024 Paris Olympic Games, which take place from July to August, and is expected to attract over 1m travellers

Limestone Branch Distillery’s Yellowstone Bourbon Limited Edition Kentucky Straight

  • A blend of 7-year-old and 17-year-old bourbons finished in French brandy and cognac casks. Bottled at 101 proof (50.5% ABV) and limited to 10,000 cases
  • Available in the US domestic market from September onwards
  • SRP of US$99.99 per 75cl bottle
The limited edition Kentucky Straight bourbon is the ninth annual release from the Limestone Branch Distillery but the first expression to be double finished in ex-French brandy and -cognac casks.

Green River Distilling Co’s Green River 1885 Kentucky Straight

  • A 42% ABV bourbon aged for a minimum of four years with a mash bill of 76% corn, 15% rye and 9% malted barley
  • Available initially in nine US states: Kentucky, Indiana, Ohio, Tennessee, Michigan, Texas, Maryland, Delaware and the District of Columbia
  • SRP of $21.99 per 1-litre bottle
This new bourbon from Green River is intended to become a staple in the on-premise, according to the company.

El Tequileño’s El Tequileño Still Strength

  • A 100% blue weber agave tequila bottled at a still strength of 50% ABV
  • Available from US retailers nationwide from this month
  • SRP of $64.99 per 75cl bottle
Still Strength follows on from the release of El Tequileño’s first extra añejo expression.

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