Here’s a round-up of the new launches from spirits brand owners in the week commencing 29 January.
Diageo’s Cîroc Limonata flavoured vodka
- Vodka, flavoured, 30% ABV
- Rolling out this week across the US
- SRP of US$29.99 per 75cl bottle
Beam Suntory’s On The Rocks Strawberry Daiquiri
- RTD, premix cocktail, 20% ABV
- Nationwide across the US from this week
- SRP not specified. Available in 37.5cl and 75cl bottles as well as in 20cl PET
Rémy Cointreau’s The Botanist Islay Dry Gin’s Cask Rested and Cask Aged iterations
- Gin, Islay. Cask Rested has spent a minimum of six months in “around 16 different cask types”, Cask Aged has been matured for a minimum of three years in “around six different cask types”. Both at 46% ABV
- Both rolling out to “select markets” in the US this month, Cask Rested to both the on- and off-premise, Cask Aged exclusively to the on-premise
- SRP for Cask Rested is US$49.99. Cask Aged is a limited edition although no SRP was immediately available
Diageo’s Astral Margarita
- RTD, tequila-based premix margarita, 21.3% ABV
- Rolling out nationwide in the US this week
- SRP of $13.99 per 35cl bottle, $25.99 per 75cl bottle
Sazerac Co’s White X Cognac
- Cognac, unaged, ABV not immediately available
- On sale in the US, online from 7 February, ahead of release in Atlantan, Florida, California, New York and Dallas prior to nationwide rollout from June
- Initially priced at $60 per bottle, with a limited-edition box. Wider SRP not disclosed
Pernod Ricard’s Longmorn 18-and 22-Year-Old single malts
- Scotch whisky, single malts, Speyside, 18 and 22 years old, aged “primarily” in American oak casks, cask strength
- Available online from this week through Pernod Ricard’s The Whisky Exchange e-tailer
- SRPs of EUR250 (US$271) and EUR400 per bottle, respectively
Edrington’s Tales of The Macallan Volume II
- Whisky, Scotch, single malt, Speyside. Distilled in 1949 and bottled in 2022, 44.8% ABV
- Released late last week in The Macallan’s branded outlets as well as to “premium” off-premise operators worldwide
- SRP of $89,000 per bottle, limited to 344 units that comprise a Lalique crystal decanter and a book for storage, featuring illustrations by “renowned British illustrator” Andrew Davidson
Ian Macleod Distillers’ Edinburgh Gin 1670
- Gin, botanicals sourced from the Royal Botanic Garden in Edinburgh, 43% ABV
- Debuting in the global travel retail channel in Asia this week, initially as an exclusive with Singapore Changi Airport. Lined up for expansion to Hong Kong, Kuala Lumpur and Sydney International Airports as well as to Bangkok Suvarnabhumi Airport
- SRP of $49 per 70cl bottle
Beam Suntory’s Roku gin Sakura Bloom Edition
- Gin, features six botanicals including the addition of sakura flower leaves to the brand’s regular use of the flower. 43% ABV
- Hitting the UK off-premise this month, first with multiple retailer Tesco ahead of wider roll-out in the channel in March
- In the UK, SRP of GBP31 (US$39.40) per 70cl bottle, limited numbers
