Here’s a round-up of the new launches from spirits brand owners in the week commencing 27 February.
Atomic Brands’ Monaco Hard Lemonade Strawberry RTD
- Vodka-based RTD. Strawberry flavour, 9% ABV
- Released in the US off-premise channel this week
- SRP of between US$2.50 and $2.99 per 35cl can
The Quintessential Yachtsman’s Yacht Life Vodka
- Vodka, US, 40% ABV
- Available from this week in “select luxury” off-premise outlets in the US. Also on sale online
- SRP of US$100 per 75cl bottle
WhitlePig Whiskey’s WhistlePig The Béhôlden
- American whiskey, single malt, 21 years old, 46% ABV
- Release in the US this week, available in limited numbers
- SRP of US$799.99 per 75cl bottle
The Boston Beer Co’s Dogfish Head Crush Canned Cocktails RTDs
- RTDs, spirits-based, Grapefruit & Pomegranate Vodka Crush and Pineapple & Orange Rum Crush, 7% ABV
- Rolling out nationwide in the US this week
- SRPs not specified, available in 35cl cans with the rum-based extension on sale as part of an eight-can variety pack
Cordusio Spirits’ Italian aperitif
- Aperitif, features botanicals sourced from – and is produced in – Italy, 19.5% ABV
- Unveiled at the end of February, available in selected on-premise outlets in Europe
- In the UK, SRP of GBP35 [US$42.10] per 70cl bottle
E&J Gallo Winery’s High Noon Tequila Seltzer RTD
- Spirits-based RTD, Blanco Tequila, 4.5% ABV. On sale in four flavours, Grapefruit, Lime, Passionfruit & Strawberry
- Launching across the US this month
- SRP of US$21.99 per eight-pack of 35cl cans
Waterford Distillery’s Cuvée: Argot single malt Irish whiskey
- Irish whiskey, single malt, 47% ABV
- Released today in selected off-premise outlets worldwide as well as online from Waterford’s website
- In the US, SRP of US$59.95 per 75cl bottle
William Grant & Sons’ Hendrick’s Gin Flora Adora
- Gin, featuring unspecified “floral” botanicals, 43.4% ABV
- Released worldwide this week in limited numbers
- In the UK, SRP of US$30 [US$36] per 70cl bottle
Diageo’s Don Papa Gayuma Philippine Rum
- Rum, the Philippines, 40% ABV
- Available from this month in the UK off-premise, extending online on the Master of Malt platform in time for the Summer
- SRP of GBP60 [US$72] per 70cl bottle
Douglas Laing & Co’s The Epicurean Amarone Wine Cask Finish
- Blended Scotch whisky, 48% ABV
- Released this week in the UK and unspecified European markets through the off-premise channel
- SRP in Europe of EUR73 [US$77] per 70cl bottle. Available in limited – albeit unspecified – numbers
Amber Beverage Group’s Rooster Rojo Mezcal
- Mezcal, 43% ABV
- Rolling out early summer to Australia, the Baltic states, Greece, Italy, Spain, the UK and the US
- In the US, SRP of US$60 per 75cl bottle, EUR56 per 70cl bottles in the European markets
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