Here’s a round-up of the new launches from spirits brand owners in the week commencing 20 February.
Bareksten Botanical Vodka
- Vodka, potato-based, Norway, 40% ABV
- Rolling out to the UK next month, available to on- and off-premise operators
- SRP of GBP32 [US$38.70] per 70cl bottle
Pernod Ricard’s Midleton Very Rare The Pinnacle Vintage Irish whiskey
- Irish whiskey, comprises “a portion from each of the 40 annual Midleton Very Rare expressions as well as a cask sample of traditional single pot still [whiskey] distilled in 1984”
- Available as an NFT exclusively through BlockBar.com on 28 February
- US$130,000. Only one unit available
Latitude Beverage Co’s Northcross Triple Wood Irish whiskey
- Irish whiskey, blended, 43% ABV
- Rolling out in the US, initially online and through the off-premise in Colorado, Connecticut, Delaware, Illinois, Maryland, Massachusetts, New Jersey, New York and Rhode Island
- SRP of US25 per 75cl bottle
Amber Beverage Group’s The Irishman Vintage Cask 2023 Irish whiskey
- Irish whiskey, no age statement, cask strength, 55.3% ABV
- Released worldwide, including in Canada, France, Ireland, South Africa, the UK, the US and unspecified markets in Asia
- In the US, SRP of US$155 per 75cl bottle, limited to 8,400 units in total
Cuervo’s Bushmills 33-year-old Port Cask single malt Irish whiskey
- Irish whiskey, single malt, aged for 33 years in ex-Port casks, 53.3% ABV
- Available from 1 March, exclusively through the Global Travel Retail channel at London Heathrow [LHR] airport
- SRP of GBP1,245 [US$1,500] per 70cl bottle, limited to 690 units
Pernod Ricard’s Chivas Regal Ultis XX blended Scotch whisky
- Blended Scotch, includes five 20-year-old single malts, 40% ABV
- Rolling out worldwide this month as a permanent line extension
- In the US, SRP of $179.99 per 75cl bottle
Back to life – The resurrection of Global Travel Retail in Europe – Market Intel
