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This week’s new spirits launches – 18-22 August 2025

Intel Reporter
Last updated: 27/08/2025 at 3:36 PM
By Intel Reporter
22 August 2025
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 18 August.


Crown Royal Chocolate
The chocolate-flavoured iteration joins the likes of apple, vanilla, peach and blackberry in Crown Royal's Flavor Series
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Diageo’s Crown Royal Chocolate Flavoured Whiskey

  • Canadian whiskey, blended with “chocolate flavour”, 35% ABV
  • Available from September in the US for a “limited time”
  • SRP of US$26.99 per 75cl bottle
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Suntory Global Spirits’ Maker’s Mark Cellar Aged 2025

Maker’s Mark Cellar Aged 2025
The third annual expression from Maker's Mark's Cellar Aged series leans heavily - 74% - on 11-year-old bourbon, which is joined by 13- (10%) and 14-year-old (16%) liquid
  • American whiskey, bourbon, Kentucky. Consists of a blend of 11-, 13- and 14-year-old Maker’s Mark, 56.45% ABV
  • Debuts next month in Germany, the US and “select” global travel retail accounts, prior to wider rollout later this year and early next to markets including Australia, Japan and the UK
  • In the US, SRP of US$175 per bottle, produced in limited quantities (unspecified)

Atlas London Dry Gin

Atlas London Dry Gin bottle
Singapore-based bar Atlas has released a namesake gin, created with cocktail serves in mind
  • Gin, London Dry, botanical mix led by juniper and joined by coriander seed, orris and angelica root as well as lavender and roasted almonds, 47% ABV
  • Available from this week at Atlas bar in the city state, as well as online for worldwide delivery
  • SRP of SGD98 (US$76) per 50cl bottle. Also on sale in a “curated set” that features “tonic pairing, garnishes, bottled cocktails and recipe cards” at SGD138

Diageo’s Aviation Gin Wrexham Limited Edition

Aviation Gin Wrexham edition bottle
The launch spotlights Aviation's ties with the Welsh soccer club, which is co-owned by brand co-founder Ryan Reynolds
  • American gin, same liquid as original release, 42% ABV
  • Available at selected off-premise operators in the US as well as online for domestic delivery and at the brand’s distillery in Portland, Oregon
  • SRP of around US$40 per 75cl bottle (same price as the original Aviation American Gin)

Suntory Global Spirits’ Jim Beam Pin Bottle

Beam Pin Bottle
A "personal favourite" of Jim Beam's, the pin-shaped bottle (from ten-pin bowling) contains a limited edition expression of the bourbon brand that has been matured for eight years
  • American whiskey, bourbon, Kentucky, aged for eight years, 43.4% ABV
  • On sale from 23 August (Jim Beam Day, according to the brand owner), exclusively from the James B Beam Distilling Co distillery in Clermont, Kentucky
  • SRP of US$99.99 per 75cl bottle, available in limited – albeit unspecified – quantities

MG Destilerías’ Le Tribute soda water

Le Tribute soda water four-pack
The Spanish group has added another SKU to the mixer line that has the same brand name as its flagship gin mark
  • Mixer, soda water – the eighth SKU in MG Destilerías’ mixer portfolio
  • Released earlier this month to “most European markets”, also available online for domestic delivery
  • SRP of EUR9.99 (US$11.70) per four-pack of 20cl bottles

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