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This week’s new spirits launches – 14-18 April 2025

Intel Reporter
Last updated: 28/05/2025 at 5:03 PM
By Intel Reporter
16 April 2025
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 14 April.


Talisker Wild Blue bottles
The iteration is released in partnership with non-profit Blue Marine Foundation, with a donation of GBP3 for each promotional bottle made for worldwide distribution, irrespective of amounts sold
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Diageo’s Talisker The Wild Blue

  • Scotch whisky, single malt, Islands, matured for 16 months in South African red wine casks, 48.2% ABV
  • On sale globally from “selected retailers” and on Talisker’s website
  • SRP of GBP82 (US$108) per 70cl bottle

Loch Lomond Group’s The Open Course Collection & Special Edition 2025

Loch Lomond The Open bottles and boxes
The release is in collaboration with golf's oldest major championship, to be held at Royal Portrush in Northern Ireland this year
  • Scotch whiskies, single malts, Highland. The Open Course Collection is aged for 22 years (in both American and Spanish oak) at an ABV of 46.7%, The Open Special Edition has no age statement and has been finished in ex-chianti casks at 46% ABV
  • Available from Loch Lomond’s website and “select whisky retailers”
  • In the UK, The Open Course Collection has an SRP of GBP250 (US$330) per 70cl bottle, The Open Special Edition is sold at GBP45

Mast-Jägermeister’s Jägermeister Orange

Jagermeister Orange bottle
Mast-Jägermeister will "bring Jägermeister Orange to life" with marketing activations in international airport hubs globally in June
  • Orange-flavoured Jägermeister liqueur,  33% ABV
  • Available in airport shops worldwide, starting this month with Europe, Brazil and “key hubs in Asia including India”, then rolling out to Austria, Croatia, Czech, Germany, Hungary, Norway, Slovakia, Slovenia, South Africa and Turkey
  • SRP not fully disclosed but retailing at EUR20 (US$22.70) per 1-litre bottle in Barcelona airport

Pernod Ricard’s Ricard 4.5% RTD

Ricard 4.5% bottle
The anise liqueur's premix is hitting the French market now for a limited period
  • RTD, containing anise liqueur Ricard as its base, 4.5% ABV
  • Launching this week in France, initially in Franprix stores ahead of online release in May
  • SRP of EUR2.50 (US$2.85) per 20cl bottle, limited to 220,000 units

Campari Group’s The Glen Grant Exploration No1

The Glen Grant Exploration No.1 bottle, box and GTR display
'Exploration' is a bi-annual, limited-edition line from Campari Group's The Glen Grant brand that kicks off with a GTR-exclusive (for six months) iteration, finished in ex-rum
  • Scotch whisky, single malt, Speyside. No age statement, finished for an unspecified period in ex-rum, 48% ABV
  • Rolls out this month as an exclusive to the global travel retail channel for six months, initially in 37 airports across eight markets in Asia Pacific
  • SRP not immediately available, on sale in limited – albeit unspecified – numbers

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