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This week’s new spirits launches – 13-17 January 2025

Intel Reporter
Last updated: 17/01/2025 at 7:43 PM
By Intel Reporter
14 January 2025
2 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 13 January.


Kevin Pietersen with bottles of Dram Bell blended scotch whisky
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Garrard County Distilling Co’s All Nations Kentucky Straight

Bottle of All Nations Kentucky Straight Bourbon
Staghorn-owned Garrard County Distilling Co is relaunching its full portfolio, starting with this flagship expression that features updated packaging
  • American whiskey, bourbon, Kentucky straight, blend of five-to-seven-year-old whiskies, 48% ABV
  • Launching this month in the US, in Georgia, Kentucky and Tennessee
  • SRP of US$39.99 per 75cl bottle

Sendai Isawa Family Katsuyama Sake Brewery Co’s Ryoan Legend 2012 Junmai Daiginjo-Double Umami Finish – Umami Grand Cru

Bottle of and box for Sendai Isawa Family Katsuyama Sake Brewery Co's Ryoan Legend 2012 Junmai Daiginjo-Double Umami Finish - Umami Grand Cru
The highly limited-edition sake is packaged in a case based on a traditional Japanese chest of drawers from the city of Sendai on the country's east coast
  • Sake, aged for 12 years at -5 degrees Celsius, 16% ABV
  • Geographic availability not immediately available
  • SRP of JPY1m (US$6,420) per 72cl bottle, limited to 50 units

Ardent Alcobev’s Dram Bell

Kevin Pietersen with bottles of Dram Bell blended scotch whisky
Indian start-up Ardent Alcobve, which is co-owned by Rajasthan Liquor, has received investment from former England cricketer Kevin Pietersen (above). The company's strategy is to offer "bottled-in-origin" spirits to consumers in its home country
  • Scotch whiskies, blended. Both Dram Bell Premium and Reserve (aged for five years) comprise mixes of malt and grain whiskies, both at 40% ABV
  • Released in India late last year, initially in Maharashtra state’s on- and off-premise channels. The pair will expand their presence to “other key markets” in the north and south of the country “gradually”
  • SRPs of INR1,750 (US$20) for Premium and INR2,450 for Reserve, both in 70cl bottles

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