As we approach the end of what's been another tumultuous year for the spirits category in the US, Global Drinks Intel catches up with the CEO of trade association the Distilled Spirits Council of the US (Discus), Chris Swonger, to learn how he surveys the wreckage.After decades of almost uninterrupted growth, 2025 has been a tough year for spirits in the US. What's been the main contributor to the changing tide, and is this only temporary?Everyone in the beverage alcohol industry recognises that we’re all grappling with a variety of headwinds in a constricting market. There is evidence that
‘These times are something the industry hasn’t seen in a very, very long time’ – Distilled Spirits Council of the United States CEO Chris Swonger speaks to Global Drinks Intel
‘We aren’t an industry of widgets and we’re doing our best to try to educate the Trump administration on that.’

Maia Gosselin is an established wine educator, writer, editor and consultant. She is the owner of Sip Wine Education, a business providing private, on-premise, community and corporate wine education. Maia is also the managing editor for trade publication Massachusetts Beverage Business. A long-time beverage alcohol industry veteran, she is known for her laid-back and entertaining approach to education.



