Teremana Tequila has rolled out a marketing campaign for the holiday season in the US that looks to give back to hospitality workers.
Running through 31 December, the ‘Share a Drink, Share the Mana’ programme gives drinkers US$10 back when they buy either two Teremana cocktails in participating bars or two bottles at retail. Each rebate redeemed will also trigger a $1 donation from the brand to non-profit Another Round, Another Rally, up to a total contribution of $100,000.
Alongside the campaign, the brand has released a holiday gift pack (below) featuring a 75cl bottle of Teremana Reposado and a copper cocktail shaker.
“Whether you’re mixing a drink at home or visiting your favourite local bar, this campaign is about fostering connection,” CEO Richard Black said.
Teremana, which is co-founded by US actor Dwayne Johnson, revealed last month that it is set to enter “more than 20” international markets next year, through its distribution partnership with Mast-Jägermeister.
