Stoli Group is preparing the launch of its Tulchan Gin brand.
The Scottish gin, which debuted in the US and rolled out more widely in the UK last week, will be released in Latin America and the Caribbean, including Panama and the Dominican Republic, later this year. The brand owner then intends to target Australia, Canada, Italy, Kenya, New Zealand and South Africa in 2023.
In the UK, a 700ml bottle of the gin, which features asparagus as one of its botanicals, carries an SRP of GBP39.99 (US$48.30).
Tulchan plays on its Scottish provenance – the London Dry gin is produced at the Tulchan Estate in Speyside – featuring the estate’s tartan as well as a bagpiper on its label.
Stoli Group, which owns the namesake vodka brand, acquired Tulchan five years ago.
On-premise recovery turbocharges super-premium gin – Category Intel
