Still G.I.N. By Dre and Snoop is set to launch in the UK less than a year after the release in the market of the Gin & Juice RTD.
The full-strength gin (below), which debuted in the US in October and was co-founded by US rappers Snoop Dogg and Dr Dre, will be available in the on- and off-premise across the UK in the coming weeks. The expression, which is an extension of the pair’s RTD brand, will have an SRP of GBP38 (US$49) per 70cl bottle.
Still G.I.N. will also be available via the company’s website.
Similar to how Gin & Juice By Dre and Snoop was a nod to Snoop Dogg’s track ‘Gin and Juice’, which was produced by Dr Dre, Still G.I.N. takes its name from the song ‘Still D.R.E.’.
“We’ve been a part of the evolution of this gin – from the creation of the flavour to the percentage of alcohol that’s in it – and it’s just so good,” said Snoop Dogg.
Late last year, AI-generated versions of two other American icons were created for an advert in the US to promote the gin shortly after its nationwide release.
