Scotch whisky reset laid bare as exports decline in H1 – data
The trade organisation for Scotch whisky has leant into the consumer trend for premiumisation to explain H1’s exports, with shipments by volume declining considerably faster than by value.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


