Pernod Ricard has launched a short film for its blended scotch whisky Chivas Regal that spotlights the pit crew of Formula 1 team Scuderia Ferrari HP.
The spot, ‘A Tribute to the Scuderia Ferrari HP Pit Crew’, has been unveiled at the Italian Grand Prix in Monza today (5 September). Written by George the Poet and narrated by drivers Lewis Hamilton and Charles Leclerc, the piece forms part of Chivas Regal’s partnership with Scuderia Ferrari HP.
The film depicts the precision and teamwork of the pit crew, with Ferrari team principal Fred Vasseur noting the importance of recognising contributions beyond the track.
In results from the 12 months to the end of June, announced late last month, Chivas Regal delivered a 2% lift in sales from a rise in volumes of the same amount. The brand’s blended scotch stablemates trailed in its wake; Ballantine’s was flat in sales terms in fiscal 2025 while Royal Salute tumbled by 18%.
