Penrhos Spirits has named Fortitude Drinks to handle its UK distribution for its namesake gin brand’s London Dry and fruit-flavoured iterations.
The move marks the family-owned company’s first route-to-market partnership in its home market, spanning both the on- and off-premise channels. Information on Penrhos’ previous distribution set-up in the UK was not immediately available.
Penrhos’ brand, which is sold in recycled aluminium bottles, has been available through UK multiple retailer Sainsbury’s since September last year. The wider Penrhos range spans Rhubarb, Apple & Elderflower, Wonky Raspberry and Wonky Strawberry expressions – all produced in small batches on the family’s fruit farm in the west of England.
In March, Penrhos partnered with Lagardère Travel Retail to debut its gin in two UK airports.
