Paragon Brands has been lined up to take over the UK distribution for Goslings, a move intended to “accelerate” the family-owned Bermudan rum’s presence in the market.
The distributor will look after the full Goslings range, which includes the rum expressions as well as its soft drinks and RTDs. The portfolio will “benefit from Paragon’s nationwide, multi-channel distribution alongside expert on- and off-trade activation”, according to owner Gosling Brothers.
Paragon will take over from domestic peer Love Drinks, which launched Goslings’ flagship Black Seal Rum in the UK. Since then, the brand has benefited from extensions, including the underwater-aged Spirited Seas rum in 2024 and the canned Dark ‘n Stormy premix a year earlier.
Paragon MD Chris Jones described Goslings as “a natural fit alongside our existing portfolio and allows us to build on the rum expertise we have developed with our existing partner, Pussers”.
Paragon also distributes the Żubrówka, Licor 43, Anne Bonny, Caleño and Martin Miller’s brands in the UK.
