Today, Stock Spirits Group announced its latest acquisition, this time in the UK. After what's been a lively time on the M&A front for the vodka specialist, Global Drinks Intel spoke to CEO - and former Pernod Ricard divisional lead - Jean-Christophe Coutures about what he has in mind next.What tempted you away from Pernod Ricard after 21 years to join Stock Spirits in 2022?For me, my motivation was to become the CEO of a global business that I could drive the way I wanted. Even though I loved what I was doing at Pernod, Alex [Ricard] was the CEO and there were a lot of metrics within the
‘Our model – local brands, mainstream player, owned route-to-market – is unique in Europe’ – Stock Spirits CEO Jean-Christophe Coutures speaks to Global Drinks Intel
‘If you really focus your time and your innovation on local brands, you can really turn them around.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



