The week started with Campari Group announcing the planned takeover of American whiskey brand Wilderness Trail. Barely two months ago, the brand owner lined up the acquisition of banana-flavoured Bourbon Howler Head. Speaking to Global Drinks Intel, CEO Bob Kunze-Concewitz explains the rationale behind Campari's recent shopping spree.
Campari Group will pay US$420m for 70% of Wilderness Trail Distillery ahead of a full takeover in 2031
Global Drinks Intel: You seem to be quite lively on the inorganic side at the moment. Why now?
Campari Group CEO Bob Kunze-Concewitz: I would say, why
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
