“It took some time to find our space in the culture of a tequila-led company” – Global Drinks Intel speaks to Bushmills brand director Donagh McHenry and Proximo Spirits marketing director Michael Cockram

Last updated: 19/01/2024 at 5:28 PM

3 July 2023

10 Min Read

Global Drinks Intel spoke to Bushmills global brand director Donagh McHenry and Proximo’s global marketing director, Michael Cockram.

This article was initially published in the July issue of Global Drinks Intel magazine.

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AB InBev
Bacardi
Campari Group
Diageo
Moët Hennessy
Pernod Ricard
Proximo Spirits
Suntory Global Spirits
William Grant & Sons

TAGGED:Bushmills Cuervo Jose Cuervo Proximo Spirits

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.