We continue our series of CEO interviews looking back at 2023 and forward to 2024 with Greg Hughes, who took over at the helm of Beam Suntory in October.
Global Drinks Intel: What was your overriding takeaway from 2023?
Beam Suntory CEO Greg Hughes: Last year presented some challenges, particularly with a slowdown in consumer demand in the US as the category resets post-Covid. However, we delivered strong results from our premiumisation strategy, our strength in whisky/whiskey, tequila, and in our RTD business. As a global spirits leader, we benefit from our geographic diversity and saw
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
