This article was initially published in the February issue of Global Drinks Intel magazine. For details on how to subscribe, click here.
How white rum is benefitting from the halo effect – Category Intel
Rum is on the rise and although mixology remains key, the line between premium sipping and mixing white variants is blurring.

Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.



