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How white rum is benefitting from the halo effect – Category Intel

Richard Woodard
Last updated: 19/01/2024 at 5:25 PM
By Richard Woodard
30 May 2023
1 Min Read

Rum is on the rise and although mixology remains key, the line between premium sipping and mixing white variants is blurring.


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Richard Woodard
ByRichard Woodard
Former newspaper journalist Richard Woodard has been writing about the global wine and spirits industry for 25+ years, and is a regular contributor to a number of magazines and websites.
Previous Article How an image refresh has revived sambuca – Category Intel
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