How the cocktails-at-home trend is evolving – Consumer Intel

As more consumers feel the economic pinch, at-home mixology remains on-trend. Now that lockdowns are a distant memory, what's driving the movement? There’s no doubt that at-home cocktails are here to stay. The emergence of the kitchen bar came during the lockdown years. But now, the crunch on disposable income, driven largely by rising inflation, has us all googling recipes instead of heading out to the nearest bar. “It's definitely a cost thing,” Laurence Hinton, head of marketing at natural mixers maker Artisan Drinks Co, tells Global Drinks Intel. “People want to have a nice,