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How Mediterranean appeal is shaping mixology trends in 2024 – Consumer Intel

Joe Bates
Last updated: 25/06/2024 at 11:55 AM
By Joe Bates
25 June 2024
11 Min Read

Bartenders love the versatility of Mediterranean liqueurs, but brand owners are still innovating to keep up with modern trends.


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Bartenders remain captivated by the breadth, quality and versatility of Mediterranean liqueurs, and are finding new and inventive ways to use them beyond their traditional roles as aperitifs and digestifs. This continued and growing interest is reflected in the findings of the Bacardí Cocktail Trends Report 2024, which revealed a 42% upswing in interest in bitter and amaro liqueurs by bartenders. Sweeter styles of Mediterranean liqueurs have their admirers too.“Italian liqueurs like limoncello or amaretto can be incredibly versatile,” says the head bartender of St James Bar at the Sofit

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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