How government crackdown has ushered in an era of ‘private’ spirits consumption in China – Market Intel

The collapse of the official banquet channel has compounded a shift away from public display towards consumption in semi-private settingsTraditional baijiu operators are courting younger demographics through low-ABV innovations, lifestyle-led collaborations and D2C digital platformsScotch whisky is benefiting from a new 5% tariff reduction, while cognac faces significant pressure from minimum pricing regulationsThe guochao movement is fuelling a domestic craft revolution as patriotic younger consumers increasingly favour high-quality, locally made spiritsThe removal of the banqueting consumpti