Campari Group has created a unit to handle its distribution in the Netherlands from later this year.
‘The Netherlands Branch’ will sit within the Campari Benelux division and will commence operations at the start of October. The sub-division’s remit will cover domestic distribution and marketing of its parent’s brands and will take over from A Brand New Day.
The group described the Netherlands as “a key market … , given the prospects and possibilities the country offers as one of the most vibrant, trend‑driven and socially engaged markets in Europe”.
MD for Europe Patrick Piana added: “The creation of Campari Benelux – The Netherlands Branch is a strategic choice for the Europe region, in the context of continued growth and investment in markets that have achieved upward economic results, like The Netherlands.
“Our goal is to strengthen the group’s position in a market where we see significant growth potential for our portfolio.”
In results for the 12 months of 2025, announced in early March, the Aperol brand owner posted a 2.4% lift in year-on-year sales driven by a near-5% rise in the final quarter. The ‘Europe, Middle East & Africa’ reporting region came in up by 2.3% for the full year.
