The latest advert for Cuervo’s Bushmills Irish whiskey has hit the UK, the most recent market to be targeted by a global campaign for the brand that debuted last month.
‘Pursuing Perfection’ will target ‘Video on Demand’ in the market from this week, building on its initial roll-out to Bulgaria and Germany. Filmed on the coast of Northern Ireland near the Bushmills distillery, the spot will be backed by digital display and Social Media activity.
Overseen by the Proximo subsidiary, Bushmills sits in the group’s ‘Other Spirits’ reporting division, which accounts for 22% of Cuervo’s group sales. Earlier this year, the company cited data from IWSR Drinks Market Analysis showing its Irish whiskey presence to be the third largest in the category.
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