Brown-Forman cycles bumper year-prior as sales inch up in fiscal Q1 – results data

Last updated: 30/08/2023 at 12:00 AM

30 August 2023

1 Min Read

Brown-Forman has posted a near-double-digit decline in quarterly sales in the US but has played down the likelihood of a weaker long-term performance in its home market.

A bottle of Jack Daniel's in an ice bucket on a bar

Credit: Marcin Dampc/Pexels

Three-month sales – to end of July – rise 2% to US$1.04bn
Quarterly sales in the US slide by 9%
Top line for fiscal 2024 – to end of April – forecast to finish up between 5% and 7%

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TAGGED:Brown-Forman

ByOlly Wehring

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.