Singer-songwriter Giveon has been recruited by Beam Suntory to front the latest campaign in the US for Tequila brand Tres Generaciones.
The Grammy-nominated artist, who has almost 400,000 Twitter followers, will appear in ads in the ‘Get Up Tres’ activation, the largest so far for Tres Generaciones. The super- and ultra-premium-positioned Tequila will leverage Giveon’s current North American tour as an official sponsor and will hold events in selected cities that are hosting his concerts.
Further activity includes presence on digital, social and e-commerce channels as well as in search media advertising. “Following its debut partnership with Giveon, the brand will also collaborate with other talent across cultural verticals who embody the spirit of the campaign,” Beam Suntory added.
Earlier this month, the brand owner released the second iteration in Tres Generaciones’ ‘Legacy Edition’ series. La Colonial Reposado carries an SRP of US$89.99 per 750ml bottle.
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