Bacardi has promoted its UK & Ireland off-premise director to head up its Europe operations in GTR.
Charlotte Rann (below), who has been with the brand owner in the UK since 2014, has started as Europe regional director this week. Rann, whose career in beverage alcohol started when she joined Bacardi at the start of 2014, takes over from Sam Pickard following his move to the AMEA region, also as GTR director.
She will report into Bacardi’s channel MD, Leila Stansfield.
“I am confident she (Rann) will quickly add value by delivering our growth strategy with our retail partners across Europe; driving the tequila acceleration with Patron and taking full advantage of the peak summer holiday season,” said Stansfield.
Two months ago, Bacardi’s GTR unit bade farewell to marketing director Ignacio Vazquez Guerra with Darragh Ryan taking on the role.
