Arctic Blue Beverages is debuting an NFT version of its Legacy Finnish gin brand.
The concept, which is limited to 3,000 units, comprises a one-litre bottle of Arctic Blue Legacy Gin – with a birchwood case – that is produced at the company’s distillery in eastern Finland and aged for two years in oak barrels. Priced at US$1,500 each, the pack will be held by Arctic Blue, with purchasers able to claim the physical version of the NFT early next year.
Alternatively, purchasers can either trade or gift the NFT through the Ethereum blockchain.
Also this week, Tequila giant Cuervo unveiled a $25,000 starting price for a bottle-and-decanter pack from its 1800 brand.
Gin is still riding high. Is the only way down? – Category Intel
