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What were the spirits headlines at this year’s TFWA World Exhibition & Conference? – Category Intel

Joe Bates
Last updated: 19/01/2024 at 5:39 PM
By Joe Bates
3 November 2023
13 Min Read

Agave-based spirits had their moment in the spotlight at the TFWA World Exhibition & Conference last month, while new launches generated a buzz around the future prospects for gin and vodka in global travel retail.


Exterior of TFWA Worl Exhibition & Conference in Cannes in October 2023
Credit: Nathalie Oundjian
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Agave-based spirits had their moment in the spotlight at the TFWA World Exhibition & Conference last month, while new launches generated a buzz around the future prospects for gin and vodka in global travel retail. In today’s unaged spirits category, Tequila is shining the brightest. Indeed, Tequila has gone supernova, eclipsing other category stars: According to IWSR Drinks Market Analysis, over the next four years, premium-plus Tequila will grow at an enviable CAGR of 11%. Tequila’s stellar status was very much on display during October’s TFWA World Exhibition & Conferenc

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Joe Bates
ByJoe Bates
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Joe has been a business journalist for over 20 years, specialising in the drinks, aviation and Global Travel Retail sectors; Duty-Free News International, IWSR Magazine, Drinks International and Whisky Magazine, among others.
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