Previously known as Trinity25, Session Spirit’s London Dry has been celebrated for its full-bodied flavour, earning accolades in the full-strength gin category, despite its lower alcohol content. This innovative spirit offers all the benefits of a traditional gin with half the strength and calories, making it the perfect choice for mindful drinkers who don’t want to compromise or choose between all-or-nothing options.
In a market where session ales and session wines have become staples, Session Spirit is proud to introduce the concept of a session spirit. Session Spirit London Dry delivers a robust and satisfying gin experience without the full-strength alcohol content. This ground-breaking product redefines the drinking experience, catering to those who desire moderation without compromising on taste. It offers the best of both worlds, so you can experience the complete taste, texture and tenacity of a full-strength gin while unlocking a new sense of freedom.
“Session Spirit London Dry embodies our vision of modern drinking,” said CEO Brad Crompton (below). “By genuinely maintaining the authentic warmth and bite of a traditional gin, we’ve created a product that stands out in the market. It’s the ideal choice for those who want a premium gin experience with a healthier, more sessionable, profile. Our perfect serve is the same strength as your average beer, so you get the flexibility to drink with more freedom.
“Our research and development showed that reducing the ABV below 25% led to a loss of the signature gin characteristics,” explains Brad. “By balancing our Session Spirit London Dry at 25%, it provides a full-flavoured, award-winning gin experience with half the strength and calories.
“It’s a testament to our innovative approach and dedication to excellence. Winning an award in the full-strength gin category speaks volumes about the flavour and craftsmanship of our product. We are excited to lead the way in the session spirit category and offer a gin-based spirit that is both delicious and empowers modern drinking habits.”
Session Spirit London Dry stands out not only for its exceptional taste but also for its health-conscious benefits. With half the alcohol and calories of traditional gins, it provides a lighter, more enjoyable drinking experience. This makes it an ideal choice for social gatherings, where you can savour the moment without overindulging.
“Our rebranding reflects our dedication to innovation and the evolving preferences of our customers,” added Crompton. “We’ve updated the look and feel of our products to better align with our brand values – creating a more freeing, fun and modern approach to enjoying alcohol.
“Session Spirit London Dry offers a new way to enjoy a gin experience, aligning with a lifestyle that values balance and well-being.”
