Reben has teamed up with award-winning bartender Eric van Beek, co-owner of Handshake Speakeasy, to create a cocktail video featuring Reben Rhubarb Liqueur, Vermouth, and the newly launched Reben Rhubarb Spritz.
Van Beek, who has worked at INK Hotel and 27 bar, gained international recognition after winning a global cocktail competition in Mexico.
“I believe every fresh ingredient has the potential to be something beautiful,” van Beek said. “If you taste a raw ingredient and want to showcase it in a drink or liqueur – like Reben does – there are many steps to get there.
“With Reben Rhubarb Spritz now entering the UK market, this co-creation highlights a shared focus on craftsmanship and quality.”
Reben Spritz is a blend of hand-crafted rhubarb liqueur and sparkling Silvaner wine, inspired by a family recipe from Friesland. It is produced using locally sourced rhubarb harvested between April and August, with its distinctive flavour and vibrant colour derived entirely from natural ingredients.
In addition to Reben Rhubarb Spritz, the portfolio also includes Reben Rhubarb Liqueur, Reben Saffron Liqueur and the Reben X Steyn Artist collaboration.
On the hospitality front, Van Beek emphasised the importance of guest connection. “The connection we try to create with our guests is key. It’s the small details that make people want to return, that make an experience special,” he said.
The video with Van Beek reinforces Reben’s commitment to innovation and high-quality ingredients as the company looks to expand into the UK market.
