The aperitivo trend is booming internationally (+ 5% in volume in 2024) and has been a growth driver in many markets.
With the new Mionetto Orange Spritz Aperitivo Ready-to-Serve (RTS), the No. 1 worldwide best-selling Prosecco brand Mionetto is giving retailers a strong boost from April onwards: a ready-to-serve aperitif that perfectly combines convenience with the Italian way of life. The new Mionetto Orange Spritz Aperitivo Ready-to-Serve sets new trends – with alcohol, alcohol-free and in a to-go format.
Mionetto, the global Prosecco ambassador, unveils its latest innovation: Mionetto Orange Spritz Aperitivo, in its Ready-to-Serve version. Rooted in the heart of Prosecco Valdobbiadene, Mionetto blends sparkling wine expertise with vibrant orange and botanicals for the ultimate Italian Spritz. Made with 100% natural flavours, this premium cocktail offers convenience without compromise: just pop, pour and cheers. To meet diverse consumer needs, an alcohol-free version ensures everyone can join the ritual, with the same unmistakable character in every single drop.
The product comes in an elegant bottle reflecting Mionetto’s iconic orange soul, supported by impactful marketing and trade activations. The Mionetto Orange Spritz Aperitivo Ready to Serve will launch internationally starting in markets such as Germany, Poland, Austria, Baltic countries and the Czeck Republic.
Tradition meets innovation, bringing Italian flair to glasses worldwide: With the new Mionetto Orange Spritz Aperitivo Ready-to-Serve, aperitivo time has never been easier. The range offers two varieties – classic with 5.9% ABV and alcohol-free – and two convenient sizes (0,75l and 0,2l-format) for every occasion.
Refreshingly Italian, sensual and high-quality – Mionetto is the epitome of Prosecco. The fine Frizzanti and Spumanti come from Valdobbiadene in the northern Italian Prosecco-growing region of Veneto. The diverse range is characterised by the best traditional craftsmanship, first-class taste and a fresh design.
Trendy, ready-mixed, flavoured wine-based cocktails complete the range. According to IWSR, Mionetto is the world’s best-selling Prosecco brand and is available in more than 70 countries.
