Henkell Freixenet introduces new product developments from several of its sparkling wine brands at this year’s TFWA conference in Cannes.
After a good start in the first half of the year, the sparkling wine market leader is further pushing the prosecco category and targeting growth by focusing on premiumisation as its portfolio in global travel retail increases.
Henkell Freixenet identifies Europe as still the strongest region for the channel, where growth has been achieved this year by focusing on the Mionetto and Freixenet strategic brands. For Mionetto, which is a well-known and important brand in the GTR portfolio, the company sees the Americas (the US & Canada) and Asia Pacific as brimming with potential for growth, where Prosecco has a place in the sparkling wine category.
Targeting the global trend towards premiumisation in GTR, Henkell Freixenet has also set a strategic focus on its prestigious portfolio including Segura Viudas Cavas and the new Freixenet French Sparkling range – two sparkling wine quality products, with attractive packaging and an affordable price.
“Our focus in 2024 is to present the Freixenet Cordon Negro relaunch while we finalise celebrating the 50th anniversary for this hero product within our portfolio,” says GTR head of sales Ramon Olive. “For the near future, we also see great opportunity for the new Freixenet French Sparkling range, which will stand out on the shelf and surprise consumers with the amazing taste.
“Not forgetting pushing our Mionetto Aperitivo, now with and without alcohol. The exciting new alcohol-free addition complements the highly successful Mionetto Aperitivo Spritz, offering consumers a perfect pairing for enjoying Mionetto Prosecco,”
Freixenet relaunch and Cordón Negro 50th anniversary
The world leader in sparkling wines from Sant Sadurní, Spain, is thrilled to announce a year-long celebration in honour of the 50th anniversary of its beloved international sensation, Freixenet Cordón Negro. Freixenet, the most international brand of sparkling wine, is to debut refreshed packaging. The new core label design reinforces the brand’s quality and consistent craftsmanship, includes iconic brands cues and features the new brand logo.
“We are thrilled with the new design” says Pedro Ferrer, co-CEO & VP of Grupo Freixenet. “It is more premium, more confident, more distinctive. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”
Celebrate the 50th anniversary at the Henkell Freixenet booth on Thursday 3 October at 1pm.
Special activations in GTR accompany the celebration year of Freixenet: In November and December, Freixenet will prepare a big engagement activation on a 17sqm space in the Avolta shop at Terminal 1 at Josep Tarradellas Barcelona-El Prat Airport. Travellers can enjoy the new Freixenet Cordon Negro relaunch, which will be already available at Avolta shops including a digital engagement activation which will be developed. Everything will start at the airport, but consumers can be digitally connected with the winery to enhance their experience.
Freixenet debuts a new era of sophistication with French sparkling wines
Freixenet Brut Royal and Rosé Royal are presented in strikingly elegant packaging, inspired by haute couture. The statement bottles will elevate any occasion with effortless chic. Made from the finest grapes, these crisp and charming, delicately hued wines perfectly express Freixenet’s Mediterranean spirit with an unmistakably French elegance. The launch is complemented by a campaign that transports its audience to the sun-kissed French Riviera, where sophistication meets joie de vivre.
Mionetto – Portfolio expansion at its best: new Mionetto Aperitivo range
Enjoy the Mionetto spritz with or without alcohol and realise this great NPD, now in both options. Dedicated to all the people who want to experience the Venetian spritz ritual at its best, Mionetto Aperitivo perfectly combines with the fresh and fruity aromas of Mionetto Prosecco. Born from a special recipe with a distinctive character and a captivating bittersweet taste, it delivers all the pleasure of a perfect spritz. Mionetto Aperitivo, 100% natural flavours, is obtained following an exclusive recipe made with citrus and select botanicals. Different but harmonious flavours outline its unique character: the sweetness of the red orange and liquorice, the fresh acidity of the citrus and the bitterness of botanicals and oranges.
Mionetto launches a Mionetto Aperitivo Alcohol Free, to be protagonist of the non-alcoholic spritz trend bringing to the international consumer the lightest taste of the Italian spritz ritual! Mionetto Aperitivo Alcohol Free is an original Italian alcohol-free recipe with 100% natural flavours, based on selected citrus, fruits and botanicals. Mixed with Mionetto 0.0% Sparkling Alcohol Free, it delivers all the pleasure of a premium spritz, but without alcohol, ideal to be enjoyed anytime and anywhere.
Segura Viudas – Vintage cavas & Homenaje varietals
Segura Viudas, celebrated for its timeless and globally acclaimed cavas, is thrilled to announce the launch of its latest collection of modern, premium cavas: Brut Vintage and Rosé Vintage, both presented in sleek bottles, inspired from the brand´s iconic cava, Segura Viudas Reserva Heredad.
Brut Vintage is a masterful blend of oak-aged chardonnay, pinot noir, macabeo and parellada, aged for a minimum of nine months. Crafted from the finest pinot noir and garnatxa grapes, the Rosé Vintage undergoes a minimum nine month aging process, resulting in a luscious flavour profile with a hint of spice and a fresh, elegant finish.
Henkell Freixenet will showcase its expanded range, new product innovations and branding updates for 2024 At the TFWA World Exhibition & Conference in Cannes between 29 September and 3 October (Booth: F11, Hall: Blue Village).
