After a successful campaign in 2024, Henkell Freixenet, the world’s leading sparkling wine company, is set to repeat its activation and launch a grand finale for the upcoming season, showcasing its icon brand Freixenet in Global Travel Retail.
From the end of October until 7 January, 2026 Henkell Freixenet will launch a striking activation at Josep Tarradellas Barcelona-El Prat Airport.
Occupying 17 square metres within the Avolta shop in Terminal 1, the initiative reinforces the global leadership of the iconic Freixenet brand. In the space, travellers can enjoy a glass of Freixenet’s key products at the tasting bar and exclusively personalise their purchased bottles with an elegant ribbon that includes a customised message.
Additionally, Freixenet sparkling wines now also feature on board Air Europa flights.
”We’re excited to launch our latest brand activation in partnership with Avolta, bringing the spirit of Freixenet to one of Europe’s most vibrant travel hubs at Barcelona airport,” said head of GTR sales Ramon Olive. “This year, our spotlight shines on Freixenet Prosecco, presented in its unmistakable Diamond bottle, a symbol of elegance and modern Italian style that continues to captivate consumers all around the world.
“Airports are gateways to discovery, and we know that travellers are especially open to exploring new tastes and experiences. That’s why activations like this are so important: they allow us to connect with global audiences in meaningful and memorable ways, right at the crossroads of their journeys.”
Avolta’s global head of liquor, David de Miguel, added: “At Avolta, we love turning travel time into a memorable part of the journey and this new Freixenet activation does just that. With in-store tastings and the unique gifting element, through this collaboration, we’re helping to make the festive season feel that bit more special for passengers.”
Henkell Freixenet is excited to introduce not only Freixenet Prosecco but also the world’s best-selling cava, Freixenet Cordon Negro, as well as innovations like the Freixenet French Cuveés Royal. All products will be available for tasting during the activation.
Showcasing a bar and three stocking units, the concept is designed to deliver a memorable and premium shopper experience that attracts travellers, drives trial and ultimately leads to purchase. Focusing on the upcoming season, the experience will be anchored around gifting, featuring a special ribbon bar as key novelty, where customers will be able to personalise their bottles with a decorative elegant ribbon that includes a customised message.
A unique and emotional way to add a personal touch – ideal for names, special dates, travel destinations and more!
Cheers to travel – with Freixenet @Air Europa
From 1 October, Freixenet sparkling wines feature on board of Air Europa flights. Connecting Palma with major airports across Spain and Europe, passengers can enjoy a Freixenet Cordon Rosé on their next flight with Air Europa at cruising altitude.
“This partnership marks a significant milestone for our brand. As market leader, we seized the opportunity to offer travellers a new sparkling experience during their flight,” said Olives. “We’re confident that this will boost brand visibility and encourage product trial among a wide audience.”
