London’s original family gin distiller, Hayman’s, has partnered with LW Theatres to bring British, independent spirits to this iconic London theatre group.
LW Theatres owns and operates six of the most prestigious theatres in the world, including the iconic London Palladium, Theatre Royal Drury Lane, His Majesty’s Theatre, the Cambridge Theatre, the Gillian Lynne Theatre and the Adelphi Theatre (owned in association with Nederlander International Limited).
Hayman’s The Original Gin will be served in all bars across the six theatres from September 2025, in addition to hosting consumer events and experiences such as cocktail masterclasses and seasonal on-site activations for theatre-goers and venue guests.
Launching the three-year partnership at Theatre Royal Drury Lane with a Hayman’s G&T bar on-site in the main foyer, the partnership will see the release of a range of additional customer experiences for visitors, including ‘an evening with the grandfather of British Gin’, Christopher Hayman, and various quarterly ticketed events such as gin tastings, cocktail and martini masterclasses, as well as a chance to learn more about the history of London’s Original Gin. LW Theatres has provided theatre tickets for the retail promotion ‘Hayman’s Original Day Out’, which is currently running nationwide.
Co-owner and fifth-generation family member James Hayman said: “We have enjoyed all our discussions with LW Theatres – another family company that prides itself on family traditions while creating experiences which are of the highest standard. As the largest operator of musical theatres – as well as some of London’s iconic landmarks – LW Theatres provides occasions and experiences that are authentic and timeless, a true reflection of our family-made spirits.
Hayman’s is the last family of original gin distillers still making gin in London today and sold in more than 70 countries around the world. In addition, the rest of the Hayman Distillers portfolio – Respirited British made Vodka and Merser Rum – will also be served in all theatre bars.
